The data hk 8 juni 2024 Diaries
The data hk 8 juni 2024 Diaries
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Observe that ByteDance allows Entrepreneurs to target TikTok ads to consumers aged thirteen and over by way of its marketing tools, but these applications only present viewers data for users aged 18 and above.
The organization’s commonly revised viewers quantities recommend that Facebook Messenger’s advertisement reach in Hong Kong was akin to 26.0 p.c of the total populace At the beginning of your yr.
Even so, as we mentioned while in the Fb section previously mentioned, modifications in the audience access figures posted in Meta’s advert planning applications usually do not automatically correlate with In general changes in its platforms’ Energetic consumer bases.
Nevertheless, Meta has designed significant alterations to the way its advertising and marketing means report viewers attain data in excess of modern months – like earning considerable revisions to its base viewers data for Fb – so the figures proven listed here may not be specifically comparable with figures posted within our past studies.
Get data For each nation on Earth: stop by our online library to search all of our reviews, such as the most current digital data For each and every nation on earth, and over a decade of historic quantities, traits, and insights.
The amount of social media users in Hong Kong Initially of 2024 was akin to 86.two percent of the entire population, but it surely’s vital that you stress that social websites buyers might not stand for exceptional men and women (see our in-depth notes on data to understand why).
Be aware: ByteDance’s advertising methods only publish audience gender data for “feminine” and “male” people.
In the meantime, TikTok’s advertisement arrive at in Hong Kong was comparable to one.0 per cent on the regional Web consumer foundation at the beginning with the yr, no matter age.
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Nevertheless, it’s vital that you worry that these advertising attain figures usually do not signify monthly Energetic consumer figures, and there might be meaningful variations between the scale of Snapchat’s advertisement viewers and its complete Lively person foundation.
These headline stats provide a terrific overview from the “condition of digital” in Hong Kong, but so that you can seem sensible of how digital tendencies and here behaviours are evolving, we must dig further in the data.
Dig further: for the most recent insights into Web adoption and use worldwide, adhere to our normal Global Statshot stories.
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Whatever the explanation for these anomalies although, we advise caution when analysing or interpreting X’s documented figures for use by gender.